New Collection 2026

Time, Mastered
Perpetually.

Every Crown timepiece is a singular expression of centuries of horological mastery — engineered to perfection, worn as legacy.

Explore Collection Our Story
21 CROWN PERPETUAL
$28,500
Starting From
Oyster Perpetual
Datejust Classic
Submariner 300M
GMT-Master II
Day-Date Prestige
Cosmograph Daytona
Sky-Dweller Annual
Oyster Perpetual
Datejust Classic
Submariner 300M
GMT-Master II
Day-Date Prestige
Cosmograph Daytona
Sky-Dweller Annual
Our Collections

Crafted for the
Discerning Few

CROWN DATEJUST
Datejust Series
Crown Datejust 41
The quintessential dress watch, reimagined with modern proportions and a Jubilee bracelet in 18-carat yellow gold.
$19,800 Discover
CROWN SUBMARINER DATE 300m=1000ft
Submariner Series
Crown Sub 300M
The legendary dive watch, water-resistant to 300 metres. A black ceramic bezel and Triplock crown seal its legacy underwater.
$24,500 Discover
60 30 12 CROWN COSMOGRAPH DAYTONA
Daytona Series
Crown Cosmograph
Born for racing, perfected for eternity. Three sub-dials, a tachymetric bezel, and the soul of a champion timekeeper.
$38,200 Discover
Our Heritage

A Century of
Horological Mastery

Since 1905, every Crown timepiece has been conceived in the ateliers of Geneva, assembled by master watchmakers whose craft has been inherited across generations. We do not merely make watches — we engineer permanence.

Our proprietary movements, developed over decades of research, exceed the most rigorous chronometric standards. Each watch undergoes over 2,000 hours of testing before it reaches your wrist.

119
Years of Excellence
2000+
Hours of Testing
847
Master Watchmakers
36
Patents Held
CROWN GENÈVE EST. 1905
Craftsmanship

Why Crown Endures

COSC-Certified Movements
Every calibre meets the Contrôle Officiel Suisse des Chronomètres standard — accurate to ±2 seconds per day under real-world conditions.
904L Oystersteel
A superalloy used in aerospace and chemical industries. Our proprietary Oystersteel resists corrosion and takes a brilliance few metals can match.
5-Year Guarantee
Each Crown watch is backed by a five-year international manufacturer's guarantee, reflecting our confidence in every component we craft.
Certified Diamonds
All diamonds used in Crown watches are certified conflict-free, hand-set by our lapidary artisans in Geneva, and graded to VS1 clarity minimum.
"

A Crown watch is not something you buy. It is something you are trusted to care for — and eventually, pass on.

— François Laurent, Master Watchmaker, Atelier Crown Genève