New Collection 2026

Time, Mastered
Perpetually.

Every Crown timepiece is a singular expression of centuries of horological mastery — engineered to perfection, worn as legacy.

CROWN
$19,800+
20 References
Crown Perpetual
Datejust 41
Submariner 300M
Cosmograph Daytona
Sky-Dweller
GMT-Master II
Yacht-Master
Cellini
Day-Date 40
Explorer II
Oyster Perpetual
Master Collection

20 Iconic Crown
Timepieces

Our Heritage

A Century of
Horological Mastery

Since 1905, Crown has engineered permanence. Each watch undergoes over 2,000 hours of testing before it reaches your wrist.

119
Years
2000+
Test Hours
CROWNEST. 1905
Craftsmanship

Why Crown Endures

COSC-Certified
±2 seconds per day precision.
904L Oystersteel
Superalloy brilliance.
5-Year Guarantee
Global warranty.
Certified Diamonds
VS1 clarity.
"

A Crown watch is not something you buy. It is something you are trusted to care for — and eventually, pass on.

— François Laurent, Master Watchmaker

The Crown Circle

Private access to new releases, watchmaking events, and collector previews.